New brand rolls out for Niagara Region Waste Management trucks

Posted by Niagara Region on Wednesday, September 23rd, 2020

Niagara Region’s new waste collection trucks are rolling out with a new message for Niagara: Box it. Bin It. Sort It.

The new identity for the Region’s Waste Management Services was unveiled today on collection vehicles at Miller Waste Systems new facility in Niagara-on-the-Lake. Trucks operated by Miller Waste Systems are the first to debut the new graphics.

In attendance were Niagara Regional Chair Jim Bradley, Niagara-on-the-Lake Lord Mayor Betty Disero, along with the following members of Regional Council - Public Works Committee Chair Tim Rigby and Vice-Chair Kelly Edgar, Waste Management Planning Steering Committee Chair Terry Ugulini and Vice-Chair Albert Witteveen. CEO Blair McArthur, President Denis Goulet, COO Paul Saabas and other members of the Miller team who will be responsible for operations in Niagara, represented Miller Waste Systems.

The new identity replaces the “Re-think Your Waste” campaign, which has been in use for more than ten years. The Box it. Bin it. Sort it. branding will cover all collection trucks as part of the effort to demonstrate that it’s worth the effort to recycle and compost for the sake of the environment.

Miller Waste Systems is one of two new collection companies for the Region that will roll out with the new waste collection changes on Oct. 19. Miller will be responsible for collecting garbage every other week, and weekly collection of recycling and organics from Fort Erie, Niagara Falls, Niagara-on-the-Lake, Port Colborne, St. Catharines, and Welland. The other contractor, Green For Life (GFL), will collect in Grimsby, Lincoln, Pelham, Thorold, Wainfleet and West Lincoln.

“Miller Waste Systems Inc. is very excited to shortly begin servicing Niagara Region residents and developing a broader, long term relationship with the Region. We have and are prepared to make significant investment in Niagara, in terms of property, collection assets and waste processing capacity”, said Denis Goulet, President, Miller Waste Systems. “Through a sister company, Escarpment Renewables, we acquired an organics processing plant in Grimsby late 2019 and are retrofitting it to become a state of the art facility producing electricity and federally certified, high grade natural fertilizer for use on local agricultural lands. The Region boasts an excellent workforce and range of local service providers and we intend to take advantage of both. Miller Waste prides itself, in terms of community involvement and support, and we look forward to becoming a valued member of the business community.”

Miller has been in the waste management business for more than 50 years, operating out of over 30 locations across Ontario, Nova Scotia, New Brunswick and Manitoba. Operating more than 900 collection vehicles and employing over 1,700 personnel, they specialize in the collection, haulage and disposal of waste and processing of recyclables and organic waste from municipalities, industrial, commercial, and institutional customers, and from construction and demolition projects. Miller’s local operations are on Townline Rd. in Niagara-on-the-Lake.

The new branding will represent the waste collection changes starting Oct. 19, where garbage will be collected every-other-week in an effort to reduce the amount of waste going to landfill. Recycling and organics will continue to be collected weekly. In addition to every-other-week garbage collection, residents will see a four-item limit on large household item collection and the discontinuation of curbside appliance/scrap metal collection. More information on the waste collection changes starting Oct. 19 can be found online.

“The man with the grass hair served us well for over a decade, but we think it’s important to get the message out to Niagarans that it’s worth the effort to recycle and compost,” says Catherine Habermebl, Director of Niagara Region Waste Management Services. “This new campaign and brand will resonate with residents for years to come as people are becoming more mindful of their environment and recycling habits.”

How residents can prepare for the changes:

  • Download the Niagara Region Waste app for Apple or Android smartphones. In the mobile app, you will find the garbage/recycling collection schedule specific to your house address, with the ability to sign up and receive a collection day reminder. As part of signing up for a reminder, you will also receive updates in case of collection changes or delays.
  • Get a Green Bin if you don’t already have one. 50 per cent of what is typically disposed of in a garbage bag currently can go into the Green Bin, which will continue to be collected weekly. Placing your food waste in the Green Bin for weekly collection will avoid potential issues with odours and pests that may occur if this material sits in the garbage for two weeks.
  • Eligible residents who dispose of diaper waste or waste generated due to a medical condition can register for weekly pickup if they cannot fit this waste into the two bag/can garbage collection limit every-other-week, and/or are unable to hold onto this waste for a two-week period.


More information about the collection changes can be found online or by phoning the Waste Info-Line Monday to Friday 8 a.m. - 5 p.m. at 905-356-4141 or toll-free: 1-800-594-5542.


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